Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Friday, January 20, 2012

Use Bing's Webmaster Tools to reduce and slow down crawl rates

If you have a website and it is being crawled too often by Bing, Yahoo, or Live, this post describes how to reduce their crawl rate to acceptable levels. 

Last week, we began receiving 500 and 503 errors from one of our affiliate stores. This had the undesirable side effect of placing our local instance of Apache's web server in an error state and thus taking our site offline for several hours each day.

We realized that our site was down, but did not know why. After reading through our servers log files, we discovered the 5xx errors. After researching these http error codes, we found that we could not fix these errors directly. Instead, we had to correct the root cause.

Searching through our affiliate's website, we found that they will return these error codes when their server receives too many requests from a particular IP. So, we returned back to our log files and found that the Bing, Yahoo, and Live crawlers were simultaneously requesting many of our pages at the same time.

In order to fix our problem, we had to slow down these crawlers. Our first action was to add a crawl delay to our robots.txt file. Initially, we set this to 60 seconds.

Next, we discovered Bing Webmaster Tools.

In order to utilize this, we needed to sign in with our Windows LiveID. We did not have one so we created a new one. That was very easy and we were able to Sign In to that site within minutes.

Next,  we had to add our site to the crawler. The Bing Webmaster Home page has two sections. The first is for messages, and the second is for sites. We found the "Add Site" link and submitted our site's URL.

Unfortunately, it takes about 3 days before any statistics are displayed. So, we just waited.

Once we saw that Bing was crawling and indexing our pages, we were then able to reduce the crawl rate.

This was done by:
  • Signing into the Bing Webmaster Tools
  • Clicking on our site's URL listed in the Sites section.
  • That brought us to the Dashboard page.
  • At the top is a "Crawl" link, and we clicked on it.
  • The next page then provided a sub-menu.
  • We clicked on the "Crawl Settings" link and it brought us to a graphical "Crawl Rate" page.
  • We lowered our Crawl rate to Minimum (by highlighting the boxes for each hour of the day)
  • And lastly, we pressed the "Save" link.
Within 2 days, the Bing, Yahoo, and Live crawlers were behaving properly, and all of our HTTP 5xx errors disappeared.

During this process, we learned five important things about crawlers:
  1. The Google bot crawl rate is well behaved, and does not overwhelm your server
  2. The Google crawler ignores the "Crawl-delay" command in the robots.txt
  3. Bing only allows a maximum crawl-delay of 4 seconds
  4. Once your site becomes large enough, the crawling bots can harm your site
  5. Crawlers are tamable.
Note: To set a crawl delay in your robots.txt file, enter the two lines:

User-Agent: *
Crawl-delay: 4


at the top of the file.

Even if you are not experiencing problems with your website, we suggest that you submit your site to  Bing Webmaster Tools. Although the interface is slow, it provides a wide variety of information about your website which is a great complement to the Google Webmaster Tools.

Friday, December 17, 2010

Blogger Goes Mobile as MyBlogLog Goes Bye-Bye

Image representing Blogger as depicted in Crun...Image via CrunchBase
As an early Christmas present to us, Santa Blogger has released their new Blogger mobile version which is available for users of Blogger in Draft. I learned about this because a little "alert" menu appeared on my Blogger's Dashboard today. To have your blog available on a Mobile device:
  •  You have to go the the "Email & Mobile" menu choice under the Settings tab. Once there, you'll see a "Mobile Template (beta)" section. Simply choose the "Yes On mobile devices, show the mobile version of my template" Option Choice; then press Save Settings at bottom.
  • Note: you have to do this for each blog that you have.

Prior to today, my blogs never loaded on my mobile phone. But, after setting this option, this blog and others were available. Thanks Google and Merry Christmas 2010!

Image representing MyBlogLog as depicted in Cr...Image via CrunchBase
However, yesterday, Yahoo the Scrooge laid off hundreds of its workers. Besides giving these employees the "pink-slip present", they also announced that they are shutting down:

  • MyBlogLog
  • Delicious
  • AltaVista
  • Yahoo! Picks
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • alltheweb
We really shouldn't be too surprised by this move. After all, it was only one year ago that rumors surfaced, saying MyBlogLog was closing.  I haven't seen the official dates for closing, but we should all make New Year's Resolutions to remove all of these Yahoo related products from our blogs. Bah! Humbug.
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Monday, April 13, 2009

Recent Yahoo Search Marketing Changes

Yahoo! Sponsored Search connects businesses and customers online. Sign up and get a $25 credit.


During the past few months, Yahoo has introduced significant improvements to their Yahoo! Search Marketing product.

Primarily, they added 3 important features:
  • Demographic Bidding
  • Geo-targeting, and
  • Ad Scheduling
First, Demographic Bidding allows you to target your ads to different groups of people, and adjust your bids accordingly. You may set different advertising rates for varying age groups or sex.

Second, you can specify different regions of the U.S. or Canada to target using the Geo-targeting feature. Using this refinement, you can limit your ads to display in entire countries, or in specific Zip or Postal Codes only.

And third, Ad Scheduling allows you to display your ads at differing times of the day, rather than the old 24 hours per day.

In addition to these modifications, they are now filtering out many of the "parked sites" that click on your ads without ever producing any revenue.

If your blog or website offers particular products to sell, these new features can assist you in reaching the buying audience that you are looking for. Remember:

Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. Sign up and get a $25 credit.


So, if you aren't already advertising on Yahoo! Search Marketing, now is the time to give them a try.
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